Web Marketing, Social Media & Graphic Design

The Advanced Specialization Course in Web Marketing, Social Media Marketing & Graphic Design is aimed at encouraging the rapid acquisition of knowledge and skills currently in great demand by the job market. Digital strategy, graphic designing and basic programming are the three requirements associated to the role of Digital Manager by 95% of Italian companies, and are among the skills which are most requested by the job market.

The Advanced Specialization Course in Web Marketing, Social Media & Graphic Design responds to the evolving world of communication by providing the most up-to-date skills in digital communication. The Advanced Specialization Course lays a solid marketing foundation aimed at creating, managing and measuring the performance of content on social media, which allows you to develop the ability to interpret the needs of companies and transform them into effective content and communication plans. Digital Marketing is a strategic asset that gives a competitive advantage to those who look for a new job in the company, to those who embark on a digital agency path, to companies who want to find the right visibility for products and services, to those who look for notoriety or simply want to take care of their own “personal marketing”.

The professional figures that the Advanced Specialization Course intends to train are, in particular, those of Web Marketer, Digital Manager, Media Planner and Social media Manager, Influencer strategist, professionals who have skills in online communication tools and who are able to develop integrated plans and manage development projects strategically for the company. Professional figures who have become key roles to seize the opportunities of the network by identifying new businesses, able to manage communication internally, monitor the ideal suppliers for the company and increase the company’s capital.