Digital
Tourism
Manager
Innovation
DESCRIPTION
The Pantheon Design & Technology Institute offers the opportunity to acquire new skills through an intensive course. The teachers, experienced specialists, will deal with the topics of the program: a real and effective transfer of skills, methods, techniques. The teachers will share their knowledge, comment on the problems encountered and help students to find the appropriate solutions. The Advanced Specialization Course aims to train the position of hotel manager. Participants will be able to manage a tourism or hospitality business with technical and managerial skills, taking into account the most current and innovative technologies and issues.

SKILLS
The professional figures that the Advanced Specialization Course intends to train are, in particular, those of Hotel Manager, Assistant to Management (Junior Hotel Manager) and Housekeeping Manager, Front Office Manager, professionals who have specific skills in hotel hospitality, specialized professionals who know how to solve problems within modern hotel facilities and take advantage of the opportunities to increase the profitability and visibility of the facility itself.
COURSE PROFILE
RUOLI IN USCITA
Le figure professionali che il Corso Accademico di Perfezionamento intende formare sono, in particolare, quelle del Web Marketer, del Digital Manager, del Media Planner e del Social media Manager, Influencer strategist, professionisti che hanno competenze sugli strumenti di comunicazione on line e sono in grado di elaborare piani integrati e di gestire strategicamente progetti di sviluppo per l’azienda. Figure professionali divenute ruoli cardine per cogliere le opportunità della rete individuando nuovi business, in grado di gestire la comunicazione internamente, monitorare i fornitori ideali per l’azienda ed aumentare il capitale dell’azienda.
PROGRAM
120 HOURS
The tourism market: overview, data and trends
Human capital and business strategy
Management of the tourism company
Innovative marketing strategies
Digital Innovation Tourism
Front Office and 4.0 applications
Hotel management software
Revenue Management
Event and Wellness Management
Food and beverage Management
Safety, prevention and privacy in the workplace
Food and beverage Management
Experience Tourism Design
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