Digital Tourism 4.0

Digital

Tourism

Manager

Innovation

DESCRIPTION

The Pantheon Design & Technology Institute offers the opportunity to acquire new skills through an intensive course. The teachers, experienced specialists, will deal with the topics of the program: a real and effective transfer of skills, methods, techniques. The teachers will share their knowledge, comment on the problems encountered and help students to find the appropriate solutions. The Advanced Specialization Course aims to train the position of hotel manager. Participants will be able to manage a tourism or hospitality business with technical and managerial skills, taking into account the most current and innovative technologies and issues.

IMG_DIGITAL TOURISM 4.0

SKILLS

The professional figures that the Advanced Specialization Course intends to train are, in particular, those of  Hotel Manager, Assistant to Management (Junior Hotel Manager) and Housekeeping Manager, Front Office Manager, professionals who have specific skills in hotel hospitality, specialized professionals who know how to solve problems within modern hotel facilities and take advantage of the opportunities to increase the profitability and visibility of the facility itself.

COURSE PROFILE

DURATION
120 HOURS

The Advanced Specialization Course in Digital Tourism 4.0 is made of 120 hours of in-presence training.

ECTS
24 CFA

SITE

Rome - Online

TITLE ISSUED

At the end of the Advanced Specialization Course, students will be issued with the Certificate of Completion of the Advanced Specialization Course in Digital Tourism 4.0 by the Pantheon Design & Technology Institute.

SUBJECTS

- University graduates and near-graduates
- Managers and professionals in the hotel sector
- Managers or consultants in the hospitality tourism sector
- Top figures in villages, spas, restaurant chains and/ or parks
- Operators in the tourism-hotel sector eager to start a career
- Freelancers and consultants in the tourism sector

RUOLI IN USCITA

Le figure professionali che il Corso Accademico di Perfezionamento intende formare sono, in particolare, quelle del Web Marketer, del Digital Manager, del Media Planner e del Social media Manager, Influencer strategist, professionisti che hanno competenze sugli strumenti di comunicazione on line e sono in grado di elaborare piani integrati e di gestire strategicamente progetti di sviluppo per l’azienda. Figure professionali divenute ruoli cardine per cogliere le opportunità della rete individuando nuovi business, in grado di gestire la comunicazione internamente, monitorare i fornitori ideali per l’azienda ed aumentare il capitale dell’azienda.

PROGRAM

120 HOURS

The tourism market: overview, data and trends

Human capital and business strategy

Management of the tourism company

Innovative marketing strategies

Digital Innovation Tourism

Front Office and 4.0 applications

Hotel management software

Revenue Management

Event and Wellness Management

Food and beverage Management

Safety, prevention and privacy in the workplace

Food and beverage Management

Experience Tourism Design

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